UrinaHarrell.com
Get On The Shelf: How to Get Your Product Into Major Retailers
Get On The Shelf: How to Get Your Product Into Major Retailers
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What's inside:
- The four things a buyer checks on your website before they answer your email, and how to fix all four
- Margin math the way a retailer actually runs it, including the freight and shrink numbers that quietly eat the margin you thought you were offering
- Case pack configuration, and why the wrong one gets you rejected by someone who liked your product
- What a buyer means by sell-through velocity, the number they will ask for, and how to have it ready
- The packaging shelf test, which you can run yourself this week
- How to time your outreach to the buying calendar instead of yours, so you stop pitching December to someone living in May
Who this is for: You have a product, you have some sales, and you want it in a major retailer. You have either been rejected without explanation, or you have not applied yet because you do not know what you're walking into.
Who this is not for: If you have not sold your product to a stranger yet, start there. Nothing in here will help you skip that part, and I would rather tell you now than take your money.
Instant digital download. All sales are final.
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Proven to Work
Every tool is something we’ve used with clients and for our own agency.
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Affordable by Design
We price our products for founders like you.
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Zero Fluff
Just tactics, templates, and resources that move the needle.
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Vox Pop Branding
100+ Brands That Donate to Nonprofits
From 19-Year-Old Student-Athlete to Celebrity Clients
Vox Pop Branding was launched by Urina Harrell—at 19 years old, while balancing classes and college athletics. What started as a hustle with heart has grown into a nationally recognized agency serving celebrity clients and grassroots changemakers alike.
But we’ve never forgotten our roots. These digital products were created with early-stage founders and small nonprofits in mind—people who deserve real tools, even when the budget is tight.
From 19-year-old student-athlete to agency for celebrity clients—these are the same tools and strategies that helped build it all. Now she's making them yours.