{"title":"Tools for Ecommerce Brands","description":null,"products":[{"product_id":"tools-for-product-brands","title":"The Retail Founder's Tool Stack","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eProduct photography that reads on a shelf and in a buyer's second tab\u003c\/li\u003e\n\u003cli\u003eReview collection, because volume and recency are the two things in a pitch you cannot manufacture the night before\u003c\/li\u003e\n\u003cli\u003eBarcodes and GTINs, the requirement that surprises founders the exact week a purchase order lands\u003c\/li\u003e\n\u003cli\u003eThe tracking setup that gives you sell-through velocity without a spreadsheet you rebuild every Monday\u003c\/li\u003e\n\u003cli\u003eFulfillment and delivery tools that hold up through a fourth quarter\u003c\/li\u003e\n\u003cli\u003eWhat order to add them in, and which ones you can safely skip until you actually have a retail account\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eI use or have used everything on this list. Some of these links are affiliate links, which means I earn a commission if you sign up. It costs you nothing, and I want you to know it up front. I left several tools off this list that pay better than the ones I kept.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eInstant digital download. All sales are final.\u003c\/p\u003e","brand":"UrinaHarrell.com","offers":[{"title":"Default Title","offer_id":55434934485291,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/0892\/4203\/files\/VPB2026Freebies_2.png?v=1788669556"},{"product_id":"retailers-accepting-new-brands","title":"10 Major Retailers Accepting New Brands in 2026 + Their Application Links","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e12 brands and the direct link to each brand's application or vendor portal\u003c\/li\u003e\n\u003cli\u003eWhat each retailer tends to look for, so you apply to the ones that fit your brand \u003c\/li\u003e\n\u003cli\u003eWhich brands run open-call programs and accelerators for their supplier pipeline\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"UrinaHarrell.com","offers":[{"title":"Default Title","offer_id":55436382372139,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/0892\/4203\/files\/GetontheShelf-Cover_2_973ccf0a-2b40-43d7-88b4-24a56298bedc.png?v=1788667832"},{"product_id":"how-to-get-your-product-into-retailer-stores","title":"Get On The Shelf: How to Get Your Product Into Major Retailers","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eThe four things a buyer checks on your website before they answer your email, and how to fix all four\u003c\/li\u003e\n\u003cli\u003eMargin math the way a retailer actually runs it, including the freight and shrink numbers that quietly eat the margin you thought you were offering\u003c\/li\u003e\n\u003cli\u003eCase pack configuration, and why the wrong one gets you rejected by someone who liked your product\u003c\/li\u003e\n\u003cli\u003eWhat a buyer means by sell-through velocity, the number they will ask for, and how to have it ready\u003c\/li\u003e\n\u003cli\u003eThe packaging shelf test, which you can run yourself this week\u003c\/li\u003e\n\u003cli\u003eHow to time your outreach to the buying calendar instead of yours, so you stop pitching December to someone living in May\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho this is for:\u003c\/strong\u003e You have a product, you have some sales, and you want it in a major retailer. You have either been rejected without explanation, or you have not applied yet because you do not know what you're walking into.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho this is not for:\u003c\/strong\u003e If you have not sold your product to a stranger yet, start there. Nothing in here will help you skip that part, and I would rather tell you now than take your money.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eInstant digital download. All sales are final.\u003c\/p\u003e","brand":"UrinaHarrell.com","offers":[{"title":"Default Title","offer_id":55436536283435,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/0892\/4203\/files\/GetontheShelf-Cover.png?v=1788668398"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/0892\/4203\/collections\/Tools_for_Retail_Brands.svg?v=1789397166","url":"https:\/\/shop.urinaharrell.com\/collections\/tools-for-ecommerce-brands.oembed","provider":"UrinaHarrell.com","version":"1.0","type":"link"}